ME: How to Sell Who You are, What You Do & Why You matter to the World
Congratulations! You have been appointed a manager of the world’s most important brand. You need not to go far to find this brand—you can find it in the mirror. Yes, you are a brand, and no one else has more at stake for your brand’s success than you. Personal branding is an ongoing process; it requires a continuous improvement mindset.
You have a great incentive to embrace personal branding as it will help you get noticed for your achievements and abilities.
Join Don to gain an understanding of how to manage the 3Ms of personal branding
You will learn to relish the privilege of managing the world’s most important brand. It can be a daunting responsibility, but the 3Ms framework you will learn provides a course of action you can implement to create a brand that brings value to others and is rewarding to you.
Presenter: Donald Roy
Donald P. (Don) Roy is a professor of marketing at Middle Tennessee State University. Don has enjoyed a marketing career spanning over 30 years, even longer if you count his paper route in middle school.
After graduating from Mississippi State University with a degree in marketing, Don spent the first decade of his marketing career with in department store management and consumer packaged goods sales. While completing an MBA at Mississippi College, Don decided to follow in the footsteps of professors that influenced him during his graduate program and become a college professor. He graduated with a Ph.D. from the University of Memphis in 2000.
He has received awards in recognition of outstanding teaching from the Marketing Management Association (Master Teacher Award) and Middle Tennessee State University (Outstanding Teacher Award).Don has merged two of his professional passions—branding and mentoring—in his research into personal branding. His expertise includes using digital communication channels for personal branding. Don has self-published three books related to personal branding and has made numerous presentations on the topic.
Like any brand, Don’s personal brand is a work in progress. He continues to explore how he can bring value to students and others wanting to build the personal brand they deserve.